---
type: Skill
title: Product Management and Digital Transformation
description: Product strategy, cross-functional execution, digital transformation, real estate product management, and driving adoption of new systems across organizations.
resource: https://felipepostigo.com/articles/applied-ai-across-technology-healthcare-and-real-estate-operations/
tags: [product-management, digital-transformation, product-strategy, cross-functional, adoption]
timestamp: 2026-06-22T00:00:00Z
---

# Product Management and Digital Transformation

**Type:** Skill category  
**Category:** Strategic — Product / Transformation

## What this covers

Product leadership that spans the full lifecycle: from identifying what to build and why, through cross-functional execution, to driving adoption in organizations that have never used data-driven tools before.

## Specific capabilities

### Product Strategy
- Defined product strategy for real estate acquisition pipeline at Moller y Perez-Cotapos
- Led product direction for cross-functional execution across sales, marketing, construction, and development
- Designed BI and decision ecosystems from scratch at Dell Technologies

### Cross-Functional Execution
- Directed cross-functional execution across 4 departments (sales, marketing, construction, development)
- Led 7-analyst team executing acquisition strategy
- Managed strategic partner relationships across 22 projects
- Coordinated board-level strategy presentations

### Digital Transformation
- Transformed manual reporting operations into automated BI systems at ACHS
- Built AI-enabled decision systems replacing legacy spreadsheet-based planning at Dell
- Introduced data-driven commercial workflows in healthcare and real estate environments

### Adoption Leadership
- Built KPI systems that got adopted by executives (not just built and ignored)
- Created dashboards used across revenue operations org
- Drove adoption of forecasting tools in organizations without prior AI experience

## Source articles

- [Applied AI Across Technology, Healthcare, and Real Estate Operations](https://felipepostigo.com/articles/applied-ai-across-technology-healthcare-and-real-estate-operations/)
- [What Commercial Strategy Taught Me About AI](https://felipepostigo.com/articles/what-commercial-strategy-taught-me-about-ai/)

## Related concepts

- [Commercial strategy](/skills/commercial-strategy)
- [Business intelligence](/skills/business-intelligence)
- [Applied AI and AI agents](/skills/applied-ai)